Why Time’s Trump Cover Is a Subversive Work of Political Art

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This year, it should come as no surprise that President-elect Donald Trump was chosen to grace the cover of Time’s annual issue (shot by Jewish photographer Nadav Kander). “For better or worse,” Trump, during his campaign and now after his election, has certainly been among the greatest influences on the events of the year. For clues as to how Time feels about that question — is it “for better or worse?” — we can look to the image chosen for the cover of the issue. The decisions that Time made regarding how to photograph Trump reveal a layered, nuanced field of references that place the image among, in this viewer’s opinion, the magazine’s greatest covers. In order to deconstruct the image, let’s focus on three key elements (leaving aside the placement of the ‘M’ in ‘Time’ that makes it look like Trump has red horns): the color, the pose, and the chair:

The Color

Notice how the colors appear slightly washed out, slightly muted, soft. The palette creates what we might call a vintage effect. ...namely, Kodachrome. Kodachrome, It was immensely popular between the late 30’s and 70s, and its distinctive look defines our common visual concept of nostalgia.

 Trump ran a campaign based on regressive policies and attitudes — anti-environmental protection, anti-abortion, pro-coal, etc.... also about traditional values (defined primarily by the Christian right), about nostalgia for American greatness and security, about nostalgia for a pre-globalized world.

The Pose

Trump’s pose can be read as a subversive play on a traditional power-portrait pose.....

The Lincoln Memorial ...We see our subject head on, ...The angle forces us to look up at the subject, which in turn creates the impression that the subject is looking down at us. This pose and angle,... makes the subject appear dominant, powerful, judging.

On the Time cover, instead of seeing Trump head on and from below, we see him seated from behind and roughly at eye level. The power relation has shifted entirely.

Trump’s turn towards the camera renders the tone conspiratorial rather than judgmental. ... By choosing not to shoot Trump head on, the Time cover almost offers us a “behind the scenes” glimpse of the man who has spent so much of his time in front of the camera..The highly posed and processed nature of the photograph offers yet another level of irony.

Finally, we must note the ominous shadow lurking on the backdrop. It’s a small, but important and clever detail. Just as this image provides us with two theoretical points of view, it also provides us with two Trumps — Trump the president-elect, and the specter of Trump the president, haunting in the wings, waiting to take form.

The Chair

The masterstroke, the single detail that completes the entire image, is the chair. Trump is seated in what looks to be a vintage “Louis XV” chair ....The chair not only suggests the blindly ostentatious reigns of the French kings just before the revolution, but also, more specifically, the reign of Louis XV who, according to historian Norman Davies, “paid more attention to hunting women and stags than to governing the country” and whose reign was marked by “debilitating stagnation,” “recurrent wars,” and “perpetual financial crisis” (sound familiar?).

...It’s a gaudy symbol of wealth and status, but if you look at the top right corner, you can see a rip in the upholstery, signifying Trump’s own cracked image. ....— the entire illusion of grandeur begins to collapse. The cover is less an image of a man in power than the freeze frame of a leader, and his country, in a state of decay. The ghostly shadow works overtime here — suggesting a splendor that has already passed, if it ever existed at all.

.... like “The Picture of Dorian Gray” suggests more than just a physical deterioration.

As a photograph, it’s a rare achievement. As a cover, it’s a statement.

Jake Romm